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Business Idea & Market Analysis
For this project you will come up with an idea for a new business. Evaluate the idea to argue that it is a viable opportunity for a startup venture.
This activity must meet the following formatting requirements:
• Font size 12
• 1,500 words
• Harvard Referencing System
Encourage entrepreneurial, opportunity-oriented thinking
Date: 21st June 2021 at 14.00h CEST
Weight towards final grade
This activity has a weight of 40% towards the final grade.
• Identification of challenges and paths for development associated with pursuing business opportunities
• Application of entrepreneurial thinking to different business contexts
● Comprehensive description of the business idea
● An in-depth evaluation to prove that the idea is
a business opportunity.
● Competitive positioning and market trends.
● Assessment of the critical aspects of the
business as evidenced by an as-is analysis.
● Competitive positioning and market trends
● Assessment of critical aspects
● Structure and style