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management
entrepreneurship
Business Idea & Market Analysis

For this project you will come up with an idea for a new business. Evaluate the idea to argue that it is a viable opportunity for a startup venture.

Format

This activity must meet the following formatting requirements:

• Font size 12

• Double-spaced

• 1,500 words

• Harvard Referencing System

       Goal(s)

Encourage entrepreneurial, opportunity-oriented thinking

Due date

Date: 21st June 2021 at 14.00h CEST

    Weight towards final grade

This activity has a weight of 40% towards the final grade.

      Learning outcomes

• Identification of challenges and paths for development associated with pursuing business opportunities

• Application of entrepreneurial thinking to different business contexts

Assessment criteria

● Comprehensive description of the business idea

● An in-depth evaluation to prove that the idea is

a business opportunity.

● Competitive positioning and market trends.

● Assessment of the critical aspects of the

business as evidenced by an as-is analysis.

● Competitive positioning and market trends

● Assessment of critical aspects

● Structure and style