Unit Assignments

Unit I Journal

View the video and the task learning guides (TLGs) below, which demonstrate how to find company information in the CSU Online Library and how to find competitor or industry information in the CSU Online Library.

Company and Industry Research video (transcript for Company and Industry Research video) How to Find Company Information in the Business Source Ultimate Database TLG
How to Search for Articles With a Company Focus TLG

Reflect on ways that you might use this as a marketing manager within a company and then how you might use this as a student completing your graduate course of study.

Your journal entry must be at least 200 words in length. No references or citations are necessary.