The Value of Buzz

What Is the Value of Buzz?

One of the classic debates in the popular press is whether all buzz or word of mouth—positive and negative—is good for a brand. Some feel that “any press is good press” and that as long as people are talking, that is a good thing. Others challenge that notion and say the content of the dialogue is what really matters.

Take a position: “All news is good news” and any buzz is helpful for a brand versus. The content of buzz can make or break a brand.

Submission Instructions:

• Your initial post should be at least 200 words, formatted and cited accurately in current APA style with support from at least 2 academic sources. Your initial post is worth 8 points.
• You should respond to at least two of your peers by extending, refuting/correcting, or adding additional nuance to their posts. Your reply posts are worth 2 points (1 point per response.) 
• All replies must be constructive and use literature where possible.
• Please post your initial response by 11:59 PM ET Thursday, and comment on the posts of two classmates by 11:59 PM EST Sunday.